“I’m not interested in Fashion, generally I am just interesting how to cut the garments.” Yohji Yamamoto.
I found these very cool images a few days ago on Trendland. Y3 s/s 2013 campaign images shot by Pierre Debusschere. Y3 celebrates this year its 10th birthday. 10 years of collaboration between sporty Adidas and “cutter” Yohji Yamamoto.
Kenji Kawasumi and Jaeyeon Lee, a Central Saint Martins student design team working under the name 8=10, address the concept of sustainable fashion through the creation of their unusual garments. Crazy and colorful, the clothing spoofs iconic images such as Starbucks and Mickey Mouse in a couture way. Find more here and here)
How about a fashion movie today? A very cute one, about a strange little man getting a handmade suit.
The makers of the video are Lernert & Sander, two dutch artists and friends who decided that working alone was getting boring and started collaborating on art related projects.
Their aim is to make simple and communicative works, that takes little note of the existing border between contemporary art and commercial projects.
‘We like to be playful and have fun, so there is an element of mischief about this film,’ reveal Lernert & Sander. ‘What better way to showcase the abilities of Brioni‘s master tailors than to set them the ultimate test of skill with a particularly exacting customer?’.
Here are some images I took from the video and collected them in a little photostory.
So now you can say: I saw the main images of the video and I don’t have to take my time to watch the video. BUT YOU ARE WRONG, because the best of the video are the little guys moves. He is so real. Have a look yourself, you will watch it a few times, I guarantee…ENJOYYYYYYY….
MULBERRY‘s fashion film, the beautiful short movie “SKIRT” directed by Amanda Boyle and written by Mike Lesslie won the VIMEO AWARDS 2012. It is not a usual advertisement film where the product is promoted, but a beautiful story were items and objects are getting artistically alive and become part of our style.
There is an interview with Amanda Boyle with Dazed Digital here, this is one of the questions:
DAZED DIGITAL: Where did the story and inspiration for ‘Skirt’ come from? Amanda Boyle: It came from brainstorming about what style meant. For writer Mike Lesslie and I, it was the aesthetic choices we make to express who we are, the way we interact those choices and how that affects the people around us. We imagined how style might be explored within a relationship, which became the story of two people having to share a flat and how their personal possessions might become a way for them to baffle, fight, flirt and maybe fall in love.